Milliken to join the Digital Watermark Project, HolyGrail 2.0

Milliken to bring together the Digital Watermark Projection, HolyGrail 2.0, a cut-edge European initiative to bulldoze a truly round economic system.

Milliken & Company'due south chemical partition, an enterprise in sustainability and the bulldoze to improve the recyclability of plastics, has joined the Digital Watermarks Projection, a big-scale initiative testing the viability of digital watermarking technologies for the authentic sorting of plastics.

The Digital Watermarks Projection was function of a pioneering initiative facilitated past the Ellen MacArthur Foundation, HolyGrail ane.0, that brought together brand owners, retailers, recyclers, packaging producers, and sorting technology providers from across the plastics value concatenation to investigate means to improve the sorting of post-consumer plastics.

Within HolyGrail 1.0, digital watermarks were institute to be the most promising applied science, and a bones proof-of-concept for smart sorting was adult. HolyGrail ii.0, the 2nd iteration facilitated by AIM, the European Brands Association, will take this initiative to the next phase past validating the concept and the technology on a semi-industrial scale.

"This is a great initiative with purchase-in from across the plastics value chain. Sustainability, innovation, and digital are being combined to help accomplish the objective of the European Green New Deal to make the EU's economy sustainable by 2050. We are proud to be role of something that can help to drive a circular plastics economy," said Wim Van de Velde, Milliken's vice president Europe, Middle-East and Africa (chemical partitioning).

The second phase volition aim to exam sorting efficiencies, consumer engagement, and distribution tracking. It will require the participation of a large critical mass of make owners and retailers who will need to alter production packaging with digital watermarks provided by the engineering partner(s). The engineering partners will accommodate larger sorting facilities to contain watermark readers necessary to process at a large calibration.

"At Milliken, we are passionate nigh transforming the touch that plastics accept on the surround for the better. 1 of our cardinal priorities is to amend the recyclability of plastics by developing additives that amend the performance of polyolefins and permit for higher percentages of post-consumer resin. HolyGrail 2.0 fits into our vision of a circular futurity," explained Wim Van de Velde.

Following the validation of the Digital Watermarking Project at semi-industrial scale, packaging coded with digital watermarks will be introduced in a national exam market place. The project is scheduled to study on its findings in mid-2022.

Materials science enterprise Milliken & Company knows that a single molecule has the potential to alter the world. With innovative solutions across the textile, flooring, specialty chemic, and healthcare industries, Milliken answers some of the world'due south greatest challenges. Named to the Earth's Nearly Ethical Companies list by Ethisphere Institute for 14 years, the Company meets the moment with an unwavering commitment to delivering sustainable solutions for its customers and communities. Eight thousand associates across 46 locations globally rally behind a common purpose – to positively impact the world for generations.

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Source: https://packagingsouthasia.com/she-safety-health-and-environment/sustainability-health/milliken-to-join/

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